Making a favourable first impression is important for businesses, and law firms are no exception. Developing good branding is an important way to communicate identity and positioning to clients, but lawyers say that getting it right requires careful consideration.
By Aparna Sai
The legal industry has been gradually waking up to the need for marketing and branding, and as India recovers from the effects of the pandemic, getting the word out has become even more urgent. Lawyers talk about their approaches for 2021.
By Ashima Ohri
Indian law firm Fox Mandal has launched a digital technology incubation centre called Orygin in the southern city of Bengaluru in order to support the wave of start-ups in the country.