UK-based law firm Burges Salmon is seeking to expand its international reach by establishing 'better friends' with law firms in India and China.
 
Following a review of its international strategy, the firm established a series of subcommittees to manage and initiate ties with up to three referral firms, in India, China and the Middle East.
 
The firm has already established such a relationship with Delhi-based firm Kochhar & Co and is on the lookout for more, especially in China where it is still friendless.
 
But Chris Seaton, head of international at the firm, feels this is about to change. "We've identified emerging markets as an extremely important area and we're keen to create links. We're looking closely at China and we're having meetings with potential candidates."
 
Burges Salmon's multiple 'friends' strategy is markedly different from many of its UK rivals. In India, the likes of Clifford Chance, Allen & Overy and Linklaters prefer exclusive or 'best-friend' relationships with a single firm. Last month, Clifford Chance struck such an alliance with AZB & Partners, while Allen & Overy made one with Trilegal late last year and Linklaters has been chummy with Talwar, Thakore & Associates since 2006.