The level of teamwork and integrated vision between HR and marketing is essential to the survival of any law firm, and as far as Australian firms are concerned, they have hit the nail on the head – almost.
These are the conclusions of a recent survey by House Communication, which reported that more than half of Australian law firms (64%) believe their marketing and HR work together closely enough to achieve their firm’s business objectives.
This is in distinct contrast to the 53% of other law firms around the world who said their HR and marketing components were not as in sync as they should be.
Either way, there’s always room for improvement and firms would do well to encourage greater communication between the two departments, according to House director Alicia Patterson, who said that close alignment between HR and marketing is critical for attracting and retaining staff in the ‘war for talent’