The global financial crisis has forced law firms around the world to cut staff and discretionary spending, but sponsorship could still be a worthwhile venture.

Maddocks chairman Mark Henry said this year the firm's corporate sponsorship program would not change, maintaining its focus on the Sydney Film Festival, Venice Biennale and the National Gallery of Victoria. This is partly due to the firm's history in supporting them, but also because the events provide good networking and branding opportunities. "Being seen helps build the firm's brand and profile - it is a relationship-building exercise. The more well-known you are in the community, the more your credentials are recognised," he said.

Conference sponsorships also continue to be a popular means to showcase legal expertise. Henry said that property, infrastructure and hospitality conferences are good for catching up with existing or potential clients, and transferring knowledge to them.

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