JSM is expanding its business & technology sourcing (BTS) practice in Asia by relocating partner Geofrey Master from Washington DC to Hong Kong. Master is leading the expansion of the firm’s BTS practice in Asia.

Asia is currently seeing a rapid growth in outsourcing business and Master’s appointment as lead BTS partner in Asia is well timed. “Cost pressures and the profound implications of changes in technology have led businesses to look to outsourcing as an effective means to achieve cost efficiency and process improvements and obtain access to cutting-edge technologies and business processes,” said Master. “Additionally, regional enterprises are increasingly looking to outsourcing and other service arrangements to acquire the scale and capabilities to compete globally.”

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